Strategic Plan SWOTT Analysis - 2129 Words

Strategic Plan, Part II: SWOTT Analysis BUS/475 – Integrated Business Topics February 10th, 2014 Ryan Simpson Destination Fitness is a health club designed for the transportation industry specifically over the road drivers. Destination Fitness provides its clientele with a unique variety of fitness options, tools, and techniques that will allow each customer to build a fitness plan that meets their needs. The services that Destination Fitness will provide are a wide variety of fitness equipment, personnel trainers on staff, 24 hour access, health food restaurant that provide a wide variety of food, dieticians that will assist customers in creating healthy meal plans, environment free of gym intimidation, and†¦show more content†¦Destination Fitness, like most new businesses, will face a variety of economic issues. Whether it’s from internal weaknesses of the organization or external threats to the company, the organization must be prepared to overcome these obstacles. One of the biggest external threats to the economic success of Destination Fitness it the economy itself. A lthough the economy is steadily recovering from the recession, disposable income still comes at a premium for many people. In order to convince customers to become members they must, first and foremost, make it financially attractive to them. Keeping membership costs low will entice new customers through the door. After that it is up to the staff to make customers realize that their biggest investment should be to invest in their own health and well being. Another threat that Destination Fitness faces is the time constraints many drivers have. In order to meet there deadlines drivers have little time other than to sleep. In order to combat this, programs that are offered must utilize time efficiently and be able to bring results within strict time limits. This will also allow the trainers to assist more people and really give the customers the sense that Destination Fitness truly cares about their health, happiness, and livelihood. Legal/Regulatory It will be essentia l for Destination Fitness to determine the legal structure ofShow MoreRelatedStrategic Plan, Part Ii: Swott Analysis1393 Words   |  6 PagesStrategic Plan, Part II: SWOTT Analysis Tahitia G. Brown BUS/475-Integrated Business Topics April 18, 2012 Virginia A. Carter Strategic Plan, Part II: SWOTT Analysis Manning Solutions opened their doors to customers in the fall of 2012, in Tampa Florida. Its purpose is to aid small companies, whose budgets do not allow them to obligate revenue to staff their own human resources department. 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